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According to some stats, the Apple App Store receives around 100,000 new apps every month. It makes it very hard for your app to stand out on the App Store. In its early days, people were relying on things like review blogs, word of mouth and more to download an app.

However, with millions of apps live today, users are not able to distinguish which ones to download. Stats by Apple say that 65% of all the iOS apps get discovered through the App Store search. It means that your ASO (App Store Optimization) is in-line with the best chance of getting recognized in relevant search results. Without excellent ASO, your app will miss out on millions of free organic downloads and might get buried on the App Store.

Let’s discuss some of the facets that will help companies developing iOS apps master ASO for iOS:

Testing – Testing your app before launch is the key to success and ASO requires much testing. The app marketers test a couple of optimizations, and they have to give when the optimizations don’t work. Therefore, it is significant that you also look into the tools outside the App Store for testing.
Keyword Optimization – One factor for which most of the app publishers are keen about is the keywords. It is significant to start with keywords as everything else doesn’t matter if people can’t find your apps in the search. The four places where you can add the keywords to your app are – a) the App Title, b) the Keyword Field, c) Subtitle, and d) In-App Purchases. Optimize these fields by choosing the best keywords of them.
Keyword Field Optimization – The App Store has a dedicated field for keywords, and therefore its constraints must be taken into account while selecting the keywords. Here’s the list of what you must know to optimize this element of ASO:
1. Character Limit as 100

2. Multi-word Keywords – Apple recommends to put a comma between all the individual words like fire, truck, game.

3. Cross-country Indexing

Optimizing the App Name – With the launch of iOS 11, Apple has reduced the number of characters for app name from 50. It allows you to use a maximum of 30 characters for the name of your app. Also, the app name now appears for all the Apple devices, iPad Apple Watch and more on the App Store. It is recommended to use as many of the 30 characters as possible.
Icon Optimization – Another most significant factor for ASO is optimizing the app icon. It is the first element that people will see while finding your app in the search. Icon optimization will make your app have a fantastic first impression. Ensure that the icon is clear and conveys what your app is all about. Also, avoid using words on the image, and the focus must be one feature or character of your app if it’s a gaming app.
App Screenshots and Preview Videos –
1. Use a text banner for the screenshot

2. Put your app’s best feature in the first screenshot

3. Use all the available screenshot slots.

4. Follow all the requirements by Apple for preview videos

5. Have an eye-catching first frame

6. Ensure all the elements in your video are legal to use

Final Thoughts on App Store Optimization for iOS

Here is everything for optimizing your application for the Apple App Store. They may seem a little overwhelming in the beginning, but if you take one step at one time, you will see excellent results and your app will expedite in the organic downloads.

The world of software testing has been revolutionized with the advent of automation. The introduction of automation has made it easier for QA teams to carry out test case executions faster and more effectively. What’s more, it has also made it possible to conduct certain forms of testing that was not possible earlier. What has made it really easy to implement automation is the advent of advanced automation testing tools. There are tools like Katalon Studio that is built on Selenium and supports mobile, web and API. Another similar tool is the QARA Enterprise which is also built on Selenium and supports cross browser cross platform testing. What makes things really interesting is the fact that these new age tools not just automate the execution process, but also aids in complete test management. Hence, these are also referred to as the test case management tools. This article takes a look at the top 5 features that makes these tools so crucial to successful QA process.

1] Cross Browser Cross Platform Support

One of the biggest challenges facing QA teams today is the existence of such a large number of browsers and platforms, along with their multiple versions. Since it is essential to run an application on each of these browser and platform variations in order to provide the same user experience to the users, it can turn into a really cumbersome and time-consuming process. However, the cross browser cross platform support offered by test management tools today, make it easy to check all of the scenarios on a single platform.

2] Simultaneous Execution

With more frequent deployments becoming the norm, and with the growing need for more frequent release of updates, it becomes extremely essential for the QA professionals to conduct more testing in less time. This can again take a lot of time and cause delay in the release time. However, most of the new age automation tools support simultaneous execution which allows execution of multiple test cases simultaneously. This can make it easy for the QA teams.

3] Integration with Popular Tools

Gone are the days when QA professionals had to switch from one platform to another in order to perform different tasks. Today, there are test case management tools that offer various integrations to facilitate the availability of more functionalities within the same software. Jira integration is the most popular one, but one can also find integrations with BrowserStack, SauceLabs, Cucumber, Jenkins, among others.

4] Detailed Automated Reports

The highly competitive times of today, when even a slight delay in the time to market of a product or application, can lead to huge losses, it becomes highly essential to monitor the performance of the execution process. Only by this way can defects and issues can be identified at the onset. To facilitate this, test case management tools offer detailed automated reports that graphically showcase the performance parameters. This can be immensely helpful in checking the execution performance.

5] Supports Reusability of Test Cases

In the days of manual testing, there was little option for QA professionals other than to re-write test scripts every time execution was carried out. However, the new age test case management tools are changing this and how. The tools of today make it possible to reuse by saving the test scripts written by QA professionals. The saved scripts can be used to execute multiple times with multiple data sets.

That was all about the most important features that test case management tools offer today. In addition to the ones mentioned above, there are many more features they offer. It will be safe to say that these tools are designed to address every challenge faced by QA teams working on different types of software projects.